If they do not like the title, they will not read your sales pitch. It’s that simple. In fact, an attention-grabbing headline is so important that some authors have made a career of it. You should devote time and effort to the ideal solution to be found to supplement your marketing message. Be sure to create a spectacular title that has nothing to do with the marketing message. The reader will feel cheated and effectiveness of your letter will be greatly reduced.
Classic songs that you can see, often begin with words like …
10 ways to …
Do not buy without reading …
How do I …
Find out why …
In announcing the latest …
Learn the fastest way …
… And the list goes on. To drive the point home, I remember when the space shuttle Columbia crashed. It was a tragic accident which claimed the lives of seven crew members aboard the flight. After the journalists gathered details, an important newspaper published the latest title with a 2-word in large block letters, printed SHUTTLE CRASH. These two words were frightening responsible for selling all the newspapers printed that day only.
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